Wednesday, June 29, 2016

ERG Theory of Motivation

Theory is briefly explained simply below..

4.ERG Theory is stated by Clayton Alderfer where he expresses people basic needs by dividing them into 3 major categories as

  • Existence Needs
  • Related Needs
  • Growth Needs
Existence Needs - Illustrates Maslow's physiological and safety needs

Related Needs - Illustrates Maslow's social needs and esteem needs

Growth Needs - Illustrates Maslow's self actualization needs

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